Overview
This document outlines the information required for setting up an email. It will work best for emails that follow a reasonably simple and consistent format.
The document structure will help ensure all relevant information is provided and easily interpreted.
Objective
Provide a summary of what you are hoping to achieve with this email.
Details
Subject |
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From name |
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Reply-to address |
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Reply-to Name |
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Send date |
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Send time |
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Frequency |
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Sign-off by |
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Operation (Yes/No) |
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Criteria
Inclusion
Example: Include any contacts new on to the database within the last 7 days
Exclusions
Example: Exclude anyone that has already booked.
Template Structure
Reference template to use as the base for this email and inform the general structure/layout. Include examples of any specific headers or footers to use.
Copy
Provide any copy relevant to this specific email. Highlight any colours, fonts, sizes and weights to use.
Highlight where images and CTAs should be located.
Provide example of any CTAs
Highlight any required tagged data {{data tag}} in between double curly brackets.
Use the correct data item name as displayed in the Selections area of Radar.
Assets
URL | Name | Description | link | location |
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Additional information
Further considerations
- Split testing
- Follow-ups
- Reporting
- Seed list
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