Data Cleanse For a Direct Mail Campaign

A data cleanse ensures that your customer or prospect mailing list is accurate, up-to-date, and compliant before you run a direct mail campaign. This step helps you reduce wasted spend on Return To Sender, protect your brand reputation, and ensure your communications reach the right people.

What is a Data Cleanse?

A data cleanse involves running your dataset through specialist industry databases to check for:

• Deceased records – ensuring you do not send mail to someone who has passed away

• Goneaway records – identifying addresses where the recipient no longer lives

• Change of address records – updating your list with the recipient’s new address (where available)
  
  

This process helps:

• Reduce costs by removing undeliverable mail

• Protect your organisation’s reputation

• Ensure your messages reach the correct people
  
  

What We Need From You

To get started, we’ll need:

• The dataset you would like cleansed, or an idea of the segmentations you’d like us to use

• Sign-off on the initial data handling fee
  
  

Costs Involved

Initial Handling Fee

There is a £400 data processing cost from Marketing Radar for the first file, then £100 for each subsequent file.

 This covers:

• Running the initial processing of your data

• Producing match rates (how many records fall into deceased/goneaway/change of address)

• Returning full costs for your approval before continuing
  
  

Typical Match Costs

You are only charged if a match is found. Costs vary depending on the type of match. Below are the maximum per-match charges (we'll give you confirmed costs, these are to give an idea but may change):

Next Steps

1. Share your dataset with us

2. Approve the £400 data processing fee for the first file, and £100 for each subsequent file.

3. We’ll process the data, provide you with match rates and the associated costs

4. Once cleansed, we will upload this cleansed data