SMS Campaigns in Radar

What are SMS campaigns?

SMS campaigns are a form of mobile marketing that involves sending text messages to customers or potential customers. These text messages can be used to promote products or services, provide information or updates, receive feedback or even offer special deals or discounts. SMS campaigns are often used as a way to reach customers who are on-the-go or who prefer to receive text messages over other forms of communication. It can be a highly effective tool if used correctly, as text messages have a high open rate and are typically read within minutes of being received.

What are the benefits of SMS campaigns?

SMS campaigns can offer a number of benefits including:

• High open rates: Text messages have a high open rate, meaning that a large percentage of recipients will read the message.
• Immediate delivery: SMS messages are delivered instantly and are typically read within minutes of being received.
• Targeted marketing: SMS campaigns can be targeted to specific groups of customers based on demographics, location, or past purchasing behaviour.
• Low cost: SMS campaigns are generally less expensive than other forms of mobile marketing, such as mobile app push notifications.
• High conversion rates: SMS campaigns can have a high conversion rate, meaning that a high percentage of recipients will take action.
• Personalisation: SMS campaigns can be personalised to include the recipient’s name, location, or other information to make them feel more relevant to them.
• Opt-in/Opt-out: SMS campaigns allow customers to opt-in or opt-out of receiving messages, which can help to maintain good customer relationships.
• Trackable: SMS campaigns can be tracked and measured to determine their effectiveness and make adjustments as necessary.

How Can Radar Help?

Radar offer SMS communications as part of the Radar CRM solution. SMS campaigns are easy to set up and are commonly used in travel for communications with guests with regards to flight time changes / delays and also for delivering customer service questionnaires whilst guests are still on holiday.